As the town evolved, its digital presence and visual identity hadn’t kept pace with its spirit.
LovelyPixels partnered with the Town of Bath to breathe new life into its brand, blending rich heritage with modern vibrancy to inspire pride among residents and attract new visitors, investors, and entrepreneurs.
CONSISTENT & CLEAR BRANDING
Rooted in heritage, rejuvenation and wellness.
The rebrand rooted in the themes of heritage, wellness, and connection, paying homage to Bath’s spa culture while evoking a renewed sense of civic pride.
BRAND KIT
Merch
LOGOS & ICONS
Banners
Official 250th Logo Variation
SOCIAL DECK
DEVELOPMENT & DELIVERY
A custom, mobile-optimized website that made municipality access frictionless and intuitive.
LovelyPixels also provided built-in training and documentation to empower the Town’s administrative team to confidently manage and update their new digital home.
Built to handle traffic surges
Community Engagement Initiatives
Local Spotlights
Integrated Events
Landing Pages
From the very beginning, Jessi and her team approached our project with a level of flexibility and strategy that you don’t often see. They understood that small towns like ours don’t have large budgets, and they adapted their process in a way that allowed us to get a high-quality website and full rebrand without sacrificing the core functionality our community depends on.”
– Mary Lynn Hickey, Councilwoman, Town of Bath, WV
The Town’s existing brand and website no longer reflected the welcoming, restorative atmosphere or economic energy that defines Bath today.
The website had grown into a tangle of outdated pages and disconnected resources – making it difficult for residents, visitors, and potential investors to find information or engage with local government.
The challenge was clear:
LovelyPixels took a strategic-but-scalable approach—building a creative framework that delivered maximum value for the Town’s investment.
We focused on sustainability, not just design—developing a system the Town’s staff could easily maintain and expand without relying on ongoing outside contracts.
Our process included:
The Town of Bath now stands on a strong, scalable digital foundation—one that honors its story while preparing it for sustainable growth.
With improved navigation, revitalized branding, and empowered local management, the Town is better positioned to attract tourism, investment, and community engagement—all while staying true to its welcoming, restorative roots.
LovelyPixels proved that a small-town budget doesn’t mean small results—just thoughtful strategy, smart design, and a genuine commitment to community.
Ready to Dive in?
We’re All Ears.
Got a laundry list of marketing headaches? A wild idea you’re ready to chase? Big dreams that need a solid plan?
Let’s talk about what’s really holding you back – and how we can help you push through it.
They identified navigation issues we didn’t even realize were causing friction and rebuilt the site with a clear, intuitive structure that finally feels welcoming and easy to use.
What impressed me most was how collaborative the entire experience was. They didn’t just deliver a beautiful website; they built a system our staff can confidently manage and grow. Every decision was rooted in practicality, clarity, and long-term sustainability.
LovelyPixels exceeded our expectations at every step, and they proved that you don’t need an enormous budget to create something truly impactful. I would recommend them to any municipality or community organization looking for a partner who understands both the heart of a town and the realities of working within real-world constraints.”
– Mary Lynn Hickey, Councilwoman, Town of Bath, WV
