PHOTOGRAPHY
for products and people.
Great photography is probably the single most important element of your online presence – perhaps tied with a great website. A great website isn’t great without great photography, and great photography doesn’t shine as bright outside a great website – the two go hand in hand.
Take Pinterest for example – many of the items and products you see there aren’t super special on their own. It’s the photography that really ‘makes’ it. The context, the color, the lighting, the depth.
Make the first impression a priority for your brand.
A great photo makes for a great first impression, and can help increase the amount of time that a visitor will stay on your website. Some sources say that over half of the internet’s page views get less than 15 seconds of viewing time. So, you don’t have very long to make a good first impression. A great photo is a tough thing to look away from.
Ultimately your brand and the nature of your product can help determine composition, lighting, and context. If your product is associated with organics, for example, you may want to shoot outdoors and/or in natural lighting.
Good photos don’t come easily, either. Ask any photographer and they’ll tell you – you might take 300 photos in a day and only get three really, really great ones. Sure, you can go to Istock or Shutterstock for some of your photography needs, but people can usually tell when a photo is genuine and when a photo is stock. And if your company and offering is truly unique — can you really communicate that fact with stock photos that other companies are likely using?
LovelyPixels specializes in product photography, but can perform a variety of different photography needs for your business.
A good set of photos for your product go a long way toward helping to make the sale, and toward marketing your products. Almost all of your potential customer’s buying journeys start online. By buyer’s journey, we mean the process of research and careful consideration that people perform before making a decision to buy. With the majority of these buyer’s journeys starting online, there’s a good chance that the first time a potential customer sees your product will be online. So, while your product’s package design is important, the photography of that package is just as important. An attractive, well designed package that is well photographed will speak volumes. Just like the relationship between your website and your photography, a good package is ruined by bad photography — so, it’s best to go ‘all in’ on both if you’re wanting to really sell your product.
For all other types of photography needs, reach out to us and start a conversation. In the past, we’ve worked on several other types of photography, including:
In the event that we’re not an ideal fit for your photography needs, we can connect you with local, trusted professionals to help. In addition to photography, LovelyPixels also offers photo editing. Do you have a photo thats less than ideal? We may be able to help whip it into shape!
Marketing Minded Design & Strategy
LovelyPixels’ senior talent provides photography for businesses all over the world, but we concentrate primarily on bolstering businesses in Martinsburg, Hagerstown, Winchester, Shepherdstown, Charles Town, Greencastle, Frederick, Berkeley Springs, Harpers Ferry, Morgantown, and all through the State of West Virginia!
