WE FIND LEADS
for small businesses.
A pay-per-click advertising campaign is exactly what it sounds like – every time someone clicks or interacts with one of your advertisements, you’ll pay a little. While that sounds like it could get expensive, compare it to say, a billboard advertisement.
Working hand-in-hand with insulators, home builders, electricians, security companies and other service providers throughout West Virginia, our team delivers consistent results born from building a reputation over time that is focused on dependability.
With a billboard, you’re going to pay whether or not people look at it, whether or not they call you or visit your website after seeing it, and whether or not it sends you any actual business. The same is true of email marketing, direct mail, television and radio commercials, and anything else that is considered active marketing. The beauty of paying only when someone clicks on your ad is that you only pay for actual website visitors and/or leads. And don’t worry, the places you’ll want to run your advertisements allow you to set budget limits. Want to spend only 10 bucks a day? You can do that.
Pay-per-click campaigns can supplement your business with traffic and leads very quickly while you build up your organic rankings over time through an SEO campaign.
Our digital marketing specialists at LovelyPixels are Google Ads certified and have personally managed millions of dollars worth of Google Ad spending.
They’ll help your company get the most out of every dollar you spend on Google Ads, and provide regular monthly reporting to show their improvements and results. While it can be more expensive than running ads on Facebook, its our number one recommended place to advertise for most businesses. This recommendation is because Google Text Ads will only appear to individuals looking for what you offer at the moment they’re looking for it, instead of at any given time based on interest, like Facebook and Instagram. Â
Google provides a large number of tools to make sure you’re getting the most for your ad dollars, along with an extensive reporting platform. It can even help automatically serve up the ads you write that are performing best, eventually serving up ads (once you have the data to support it) that are most likely to deliver conversions. Google Ads also allows a wide array of targeting techniques, from geographic targeting to demographic targeting like gender, age range, household income range and more. Want to advertise to people only at certain times of day or on certain devices? You can do that too.
Google Ads can also include display ads, which are visual / graphic ads that appear throughout the world wide web and on mobile applications. While they can be beneficial, they need to be setup and monitored very carefully to be a success. Among these display ads is the ability to retarget, which will show your ads to people that have shown past interest in your company/website. They can be a great way to engage would-be and past customers.Â
While anyone can create google ads via Google Ads Express, the most successful and efficient campaigns are created and maintained by professional digital marketing experts.
Facebook Ads
There are a number of options to advertise on Facebook. Many businesses simply choose to promote one of their posts, which get the post in front of a much larger group of people than normal outside their followed/liked audience.Â
We normally recommend researching a little about your audience and attempting to advertise to their interests, behaviors and demographics on Facebook (known as creating a core audience). You could, for example, put your ad in front of individuals in Martinsburg, WV, who are interested in small business, but who haven’t already liked your Facebook page. You can even target people that have purchased something online recently in a large variety of categories.
If you have an existing list of your customers (in an Excel sheet, for instance), you can actually use it to create what is called a Lookalike audience on Facebook. Facebook tracks the contacts on your list down by their e-mail address, and finds what sort of interests and qualities unite them. It them compares that list of similarities to everyone in a geographic area, and allows you to advertise to that new group of people. The idea, of course, is that by finding people who are similar to those you’ve already sold to, you have a high chance of finding more people that will be interested, as well.. Aside from a lookalike audience, you can also advertise directly to the people on your list of prospects (known as a custom audience) if it’s big enough.
Also available on Facebook are retargeting ads, which will appear only to individuals online who have shown a previous interest in your company via your website.
While privacy issues have reduced the level of targeting you can achieve on Facebook in the recent years, we still highly recommend running Facebook ads to many area businesses.
While technically this is part of Google Ads (Google’s parent company Alphabet also owns Youtube), Youtube Ads when placed properly can be a great place to advertise. Youtube is the second most visited website world wide after Google. And no, you don’t need a professionally produced video advertisement to advertise on Youtube – text and graphic ads can go there, as well. The key is to find a channel / topic on Youtube that you’d want to show your ads on, which ideally would be directly related to your business industry / vertical.
Instagram benefits from all of the same targeting techniques as Facebook (Facebook also owns Instagram). Like the other digital venues to advertise, Instagram isn’t right for every business but it could be right for yours!
Bing Ads is virtually identical to Google Ads, only that the ads will appear on Bing instead of Google. Due to having less volume than Google, these ads are usually much cheaper to run that Google Ads.
Packaging + Branding
+ Web Design Awards
Packaging + Branding
+ Web Design Awards
Branding + Web Design Awards
Jerry Rouleau Web Design Award
Web Design Awards
At LovelyPixels, we are so proud of the work we do for the non-profits and organizations we collaborate with. As a small business ourselves, our goal is always to elevate the entrepreneur and develop services, resources and tools that help small businesses grow. With us on your side, you’ll have expert branding, digital marketing and web strategists making a ruckus on your behalf.
