The experts at LovelyPixels specialize in getting the right signals to Google to rank your site higher in results. This is known as Search Engine Optimization (SEO).
While there are a number of things Google uses to rank your website, here are some of the core ranking signals you should know:
Relevance : Google looks at what someone types into their search engine, and compares that to the content of your website. The closer and more extensive your website is compared to the user’s query, the better chance you have at ranking well in results.
Recency : Google employs bots known as ‘spiders’ that ‘crawl’ your site regularly looking for new content. The more often you change your website, the higher ‘crawl’ rate Google has. Google will tend to favor new / recently added information and sites that update often.
Popularity : Google looks at how popular your brand and website, including everything from how many websites link to yours, to how many people are talking about your business on social media.
Reputation : This includes things like the age of your domain and your publicly visible customer reviews. Google will always favor an established business domain and a business with good reviews over one with poor reviews.
We begin with a simple conversation. We’ll want to know all there is to know about your business, your services, your competition, your customers, your market and anything else you care to share. If you prefer filling out a form to a conversation, we can take that route too.
After that, LovelyPixels goes to work doing keyword research. This is where we look into the types of things that your customers are typing into Google when they are looking for products and services like yours. We select the most popular and least competitive terms possible, seeking to find a perfect balance between the two. Once we have our keyword selection, we’ll provide those words to you so that you have a chance to substitute, edit, or approve as-is.
Upon your approval of the keywords, the SEO Campaign can officially begin. We start campaigns on the 1st and 15th of every month, so we’ll start yours on whichever date is closest. Our teams going right away combing through your website, making edits and suggestions, and also writing new keyword-loaded content to give ranking signals to Google.
• Get your business listed on Google Maps and optimized
• Optimize your Youtube Channel (if you have one)
• Find incoming links to your website
• Make recommendations about getting positive reviews (for reputation)
• Make recommendations about social media posts (for popularity)
Plus, you’ll get anytime-access to LovelyAnalytics, allowing you to see how much traffic your website is getting, where your visitors are going to, how your keywords are ranked, and more — with 30+ easy integrations to apps and services your business uses every day.
Meet LovelyAnalytics! Your custom built control center to monitor every digital ad dollar you spend!
Login to one, single hub to track your:
• Google Analytics
• SEO & Site Performance
• Google Ads
• Social Media
• Email Marketing
• Call Tracking
Whether you’re a new business with a fantastic new website you want to send potential customers to, or you’re an established business that just wants more leads as soon as possible, paid ads are great because they can get you results immediately. For as long as you’re willing to pay an ad provider, you’ll be paying to appear ahead of other results or prominently on the platform In the case of Google Ads, you’ll be appearing above the organic results and the local results to anyone who types in a “keyword” that triggers your ad. In the case of Facebook Ads, you’ll be appearing to anyone who matches the interests you seek in your campaign.
If you’re worried about cost, you shouldn’t be. You may be surprised how much activity you can get with a professional set up and maintained Google or Facebook Ads campaign. We can provide estimates in the beginning on how many potential customers we expect that you’ll be able to reach every month. And remember, you only pay Google or Facebook when someone interacts with you advertisement.
One of the biggest reasons is because with Google Ads, you’ll only pay Google for actual clicks. Actual people, coming to your website. Spend thousands of dollars on a billboard advertisement and a thousand people will see your ad that have no interest in your product or service. Spend thousands of dollars on Google Ads and you’ll know that every dollar went to someone who was interested in your product or service. Once someone clicks on your ad, they’re inside your website, and it becomes the website’s job to push that person toward a sale.
Perhaps the best thing about a well monitored and properly maintained Google Ads campaign is that you can continually strive to get your clicks for the lowest possible price. Usually, the longer a campaign runs, the more efficiently it performs. And let’s not forget about the data — for every month that a campaign is active, that’s another month of invaluable data that can be used to learn more about your customers and advertise to them more effectively in the future.
Facebook Ads are also great, as they are very good at getting your ad in front of interested parties. However, the key difference in Facebook and Google is that with Google, they’re looking for your ad in that exact instant. On Facebook, even if they’re currently interested in what you are offering, they could easily scroll past it if they’re in the wrong mindset or otherwise occupied.
• Google Analytics
• SEO & Site Performance
• Google Ads
• Social Media
• Email Marketing
• Call Tracking
