Keep it fresh! Regular updates with new photos, promotions, and accurate information help engage potential customers.
Just like your favorite café might change up its menu or décor, your GMB profile thrives on a good refresh now and then. But how often are we talking? Well, let’s pull back the curtain on that and how it empowers local SEO.
- New info? Update ASAP!
Changed your hours? Got a new phone number or maybe added a service like Sunday brunch or free Wi-Fi? Update your GMB right away! You want your audience to have the most current info. There’s nothing more frustrating for customers than showing up at 9 am sharp for their caffeine fix, only to find that you’ve recently switched to opening at 10. - Photos are worth a thousand words (and clicks).
You know that feeling of scrolling through old photos and realizing you’ve really upped your style game? Show off what’s new! Regularly updating your GMB photos keeps your profile fresh, inviting, and authentic. Did you get new signage, or maybe your seasonal pumpkin latte is back on the menu? Snap a pic and share it. Try to do this at least once a month! - Reviews: The dialogue that keeps on giving.
Respond to these golden nuggets of feedback as they come in. Thank customers who leave positive reviews and address any negative ones with the grace of a PR pro. This isn’t a one-and-done deal; it’s an ongoing conversation that shows you’re involved and you care. - Posts: Your local bulletin board.
Google Posts are like social media updates for your GMB profile. Got an event next weekend? A sale on your new line of eco-friendly products? Keep your community in the loop with weekly posts, and they’ll keep you in mind. - Health check: At least every quarter.
Every few months, do a thorough review of your GMB profile. Check that your description is still spot-on, your FAQs answer current customer questions, and your attributes (like “wheelchair accessible”) are accurate. This regular check-up ensures your profile accurately reflects your business and continues to attract customers.
So, keep your GMB profile as fresh as your offerings. After all, it’s one of the first things people see in a local search. Make sure it’s love at first sight! 💖🔍
