OUR TEAM  /  

Summer Wright

#Content #PaidAds #ScalableStrategy #DataDiva

summer@lovelypixels.com

(304) 249-4895

Marketing Audits

Automated Marketing

Content Planning

Social & PPC

What's your superpower?

Spreadsheets. I just really, really, really love organizing and maximizing the value of a good, complex spreadsheet.”

meet Summer

As the most recent addition to the team, Summer excels at ensuring our partners have an aggressive, high-impact content strategy.

Known as a quick learner, thorough researcher and spreadsheet addict, Summer takes on the challenge of digging deep into client accounts to map out content strategies fueled by real world data.

A native of Winchester, Virginia – Summer joined LovelyPixels before moving to the Eastern Panhandle of West Virginia in 2021. Prior to LovelyPixels, her role was to coordinate and run ad accounts for over 150 high-octane Martial Arts studios throughout the United States. We think she secretly knows MMA-style fighting but refuses to tell us just how lethal she is.

One of the things our clients love about Summer is her ability to make a dollar go further.

With 5+ years of agency life experience, her comfort zone spans managing complex digital ad accounts, budgeting multiple campaigns, building advanced CRM systems for small businesses and helping clients know what kind of content strategy is going to be the best bang for their buck. Her ability to adapt as projects shift and contribute to LovelyPixels’ project management process makes her an amazingly gifted asset to our clients.

When she isn’t working on projects for LovelyPixels, she can be found enjoying some one-on-one time with her husband, planning a massive garden, or going viral online thanks to her brother (who is known on TikTok for throwing cheese at an unsuspecting Summer).

Marketing without data is like driving with your eyes closed.

What are three things left on your bucket list?

just for fun.

  • To go skydiving.

    I'm not necessarily a thrill seeker, but i would love to skydive one day.

  • Do a backpacking trip through Europe.

    A true backpacking experience, hostels and all.

  • Swim with sharks.

    Safely in a cage, of course! Just for bragging rights.

CORE PRINCIPLES

  • Paid Advertising

    Utilizing Google Ads, Facebook Ads and Local SEO tactics - Summer manages a variety of digital platforms for clients to help them get the best exposure online at extremely reasonable rates.

    Best of all, her advertising plans are backed with a strategic framework that takes into account your diminishing return. Using this economic principle to calculate the delivery of a campaign, Summer ensures your budget aligns with the available market so that you're getting great conversion rates without letting the big data companies waste your hard earned cash.

  • Marketing Infrastructure

    As your business grows, so does your marketing strategy. Along with Jessi and Amber, Summer helps align aspects of your operation, digital assets and staff to thread together a holistic marketing map.

  • Lead Magnets

    The most fundamental aspect of any modern day marketing plan is to first ATTRACT new prospect. But once you have their attention, what do you do?

    Summer works with clients to build opt-in forms, downloads and other value-rich content that helps them exchange good info for someones contact information. Working a lead magnet into your customer journey makes a world of difference in building brand trust and delivering an instant, free resource for their pain point.

  • Marketing Audits

    Performance focused marketing starts with a broad data roundup and analysis of what you're currently doing.

    Summer and her team offer marketing audits, which is your opportunity to learn more about how well your various marketing channels are actually performing.

    Don’t worry – it’s not one of those bad audits, so don’t let the term scare you. We’re simply taking a look at all of your existing marketing efforts, gathering as much data as possible, telling you which ones are working and which ones aren’t, and pointing you in the best direction to move forward.

Brands Summer's Worked With

LovelyPixels focuses on small business, but our team has national brand experience

A FEW OF SUMMER’S FAVORITE PROJECTS