MOUNTAINEER POPCORN
Branding + Campaigns + Communications + Web Design

From Kernel to Click: Growing Mountaineer Popcorn

When Mountaineer Popcorn came to us, they already had the recipes that make people smile—our job was to make sure their brand and online presence popped just as much as their flavors.

From product photography and social campaigns to SEO, website design, e-commerce management, and social media, we’ve built a marketing engine that matches the energy of their popcorn.

And the wins? They’ve been popping nonstop:

 • Website traffic jumped 29.6% YoY, with organic search leading the way at a 63.8% increase.

• Their Google Business Profile exploded, with over 3,400 views at the Shepherdstown location (a 400%+ lift YoY).

• Online sales are steadily growing, with an average order of 9 items and $74.56.

• Seasonal campaigns like popcorn flights and holiday pre-orders are creating new excitement (and bigger carts).

• Content like ā€œWhat Your Favorite Popcorn Says About Youā€ is fueling engagement while positioning Mountaineer as the fun, go-to popcorn brand in the region.

From custom promotions (like ā€œGuess Where the Popcorn Isā€) to automated email flows and wholesale support, we’ve helped Mountaineer Popcorn not only grow but also find new ways to delight fans across West Virginia and beyond.