The mission: to bring back West Virginia’s Greatest Airshow for the first time in over a decade, while celebrating the 100th anniversary of Shepherd Field — the Eastern WV Regional Airport — and reintroducing the event to a new generation of thrill-seekers, aviation lovers, and families.
LovelyPixels was entrusted with 100% of the marketing and advertising strategy, from the brand buildout to the final ticket sale.
CONSISTENT & CLEAR BRANDING
A great event needs a great visual identity.
We developed the full brand suite from scratch — logo, typography, color system, and design templates — and carried it consistently across merch, social, ads, signage, and online presence.
BRAND KIT
Merch
LOGOS & ICONS
Posters
Official show logo + centennial badge
SOCIAL DECK
DEVELOPMENT & DELIVERY
We launched a fresh, mobile-optimized website that made ticket purchasing frictionless and intuitive.
With an integrated ticketing platform, t-shirt pre-sales, schedule of events, performer bios, and real-time updates – the site served as the central hub for all airshow information.
Built to handle traffic surges
Merch
Integrated Ticketing
Sponsor Highlights
Embedded Performer Lineups
Landing Pages
Fraud Monitoring
SOCIAL & PAID ADS
We created buzz from the ground up.
With 0 followers to start, we launched event hubs on social media to build excitement, provide updates, and serve as a digital concierge for attendees.
Using a strategic mix of Facebook, Instagram, and Google Display campaigns, we drove thousands of clicks to the website and converted curiosity into ticket sales.
Organic Social Strategy
Pay Per Lead Ads
Engagement Highlights
Cross Promos
Sponsor Features for added value
The return of the airshow was nothing short of historic.
Thousands gathered to celebrate 100 years of aviation at Shepherd Field, with performances from the Golden Knights, military demos, and elite aerobatic pilots wowing the crowd. From pastel food trucks to C-5 walk-throughs, every corner of the event was packed.
And the numbers? They speak for themselves:
This wasn’t just about filling seats — it was about reigniting a legacy and inspiring awe in every attendee, young and old. LovelyPixels was honored to take flight alongside the organizers, the 167th Airlift Wing, and the airport staff to make this a weekend the region won’t soon forget.
Cheers to the next 100 years.
Ready to Dive in?
We’re All Ears.
Got a laundry list of marketing headaches? A wild idea you’re ready to chase? Big dreams that need a solid plan?
Let’s talk about what’s really holding you back – and how we can help you push through it.
