Dancing Bear Toys has been a beacon of fun for over 20 years, and what better way to celebrate than by treating yourself to a well deserved makeover? Nestled in the bustling downtown district of Frederick, Maryland – their claim to fame is cultivating a unique toy selection that focuses on unplugged play for every age and interest.
As owners Tom and Marlene divide their time between managing three stores (Curious Iguana Bookshop, WordPlay and Dancing Bear Toys), we were excited to help them strategize over a brand refresh and website redesign that focused on:
“Not only was this a fun brand to create, but it means a lot to have the complete trust of a client when it comes to upgrading their 20-year old brand.”
– Amber Buhrman, Brand Lead
“When we start on a website development, our goal is to always meet the clients frustration points with solutions, while also leveraging the power of clean, custom design work that engages.”
– Jessi Knipe, Multi-Diciplinary Designer
As your business becomes more successful, it’s easy to continually put your own needs on the back burner for one reason or another. If you’re like our friends at Dancing Bear, you’ve been having so much fun over the past two decades to see how time has impacted your brand as its slowly gone “off-trend.”
Other reasons may be a little more logistically focused, like a strategic shift in your mission, culture, services or audience that demands a brand update to represent those changes. As you grow, a rebrand helps you maintain your relevancy with your existing audience as well as engage new ones via the stories you tell online.
• Do you feel like your brand voice isn’t clear or bold enough?
• Is your brand harmonious and consistent across all of your marketing platforms (signage, social media, website, print, etc)?
• Has your audience changed as your business has matured?
• Do you need to grow in new ways?
No matter what your reasoning for a brand facelift, we walk you through moodboard explorations, creative briefs and brand strategies that will help you problem-solve and evolve according to your businesses demands.
Client: Dancing Bear Toys
Project Scope: Brand Design, eCommerce Website, Product Mockups and Store Management Training
Launch Date: May 2021
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