Doc’s Tea
Handcrafted Goodness

Originally collaborating on building a strong photography library, Doc’s Tea and LovelyPixels began working together in January of 2017. As a small business that’s making a big impact, Doc’s realized that they needed to diversify their product photography database to seasonally engage followers and help keep their social media feeds fresh.

Zoning in on a content marketing calendar, LovelyPixels completed a variety of product photography sessions that captured Doc’s Tea in action! From a spring hiking or camping trip, to stocking the office conference room, tailgating at a favorite sporting event, spending the day poolside with the kids and even on-location production photos of Doc’s Tea brewing, bottling and prepping product for market – we produced a wide gallery of images for in-house use.

With a fresh stock of branded photography assets for their Facebook and Instagram marketing, they next partnered with LovelyPixels on enhancing their digital presence tenfold with a full website rebuild that stayed true to their blends, process, background, future, and mission: A family-owned, socially responsible company that values micro-brewing handcrafted, organic teas that are healthy for the whole family.

Handcrafted Design for a Handcrafted Brew

As we do with every custom website build, the first thing we take into account are the clients struggle points and areas of frustration, ensuring the custom product we deliver is in financial and growth-minded alignment with the client.

LovelyPixels laid out a roadmap for Doc’s Tea that addressed:

A project timeline that would accommodate their marketing schedule, as well as a new product launch
Providing a digital presence that was not only consistent with the product quality, but that could be competitive in a dominant market
Research of the markets Doc's Tea currently operated in to ensure they would have an elevated presence in the holistic and organic marketplaces, such as national chains like Whole Foods and local, small business boutiques that focus on health-conscious products
Call to actions that would engage customers on where to find products in their own neighborhoods, as well as were to buy online

“We're so grateful to have been invited in on this collaboration! Doc's Tea is a pride-and-joy of the Eastern Panhandle, and it means the world to us to be able to support a small fraction of their continued growth! #Cheers!” -Jessi

Pulling Doc's digital presence together to be a more cohesive brand, LovelyPixels successfully:

Packaged a digital presence comparable to the high-quality products and maturity of the brand in a fun, conversational way.
Infused energy into the site, photography, and typography that supports the lifestyle of their target demographic (healthy, bright, vibrant, youthful, etc.).
Ensured products have a bold, unique placement in the forefront of the site for optimal awareness.
Carved out a space to promote and build new product lines, such as Little Docs (which recently launched).
Provided easy access from the site to their Amazon store for easy, hassle-free ordering.
Engineered the site to be easily maintained, allowing edits and new content to be managed quickly and economically.

Now, only a few weeks after the launch of the fully rebranded website, Doc’s web presence has proven to be a rewarding brand-refresh, allowing them to operate a more cost-effective website with higher return in strategy, engagement and digital presence.

Client: Doc’s Tea

docstea.com

Project Scope: Web Design, Product Photography, Market Research

Release Date: January 2017

Interested in collaborating with LovelyPixels?
It starts with a simple conversation.