As Valley Obesity Medicine & Diabetes gained momentum, the marketing challenge began to change. The practice no longer needed to simply introduce itself to the community—it needed to build relationships, stay visible and turn growing awareness into long-term engagement.
When Lisa Peterson joined the effort to help manage community outreach and marketing, LovelyPixels’ role increasingly became one of strategic guidance: giving VOMD’s internal team the tools, data and direction to confidently carry the brand forward.
Rather than keeping every marketing function dependent on our agency, we worked collaboratively with Lisa and Dr. Li to identify what made sense for VOMD to manage internally and where LovelyPixels could provide the greatest strategic value.
We discussed content cadence, website publishing, community events, patient referrals, review generation, educational resources and opportunities to extend Dr. Li’s philosophy of “medicine outside the exam room.”
That included developing a three-year content calendar, planning an expanding Weight Loss Resource Center, identifying dozens of potential educational topics, and training the VOMD team to manage website content themselves. As responsibilities transitioned internally, our reporting became an important roadmap—helping Lisa see what patients were searching for, how they were finding the practice and where future outreach could have the greatest impact.
Deep dive on specific areas of this project:
Monthly conversations explored community wellness fairs, screenings and consultations, referral programs, patient testimonials, review-generation strategies, seasonal campaigns, local partnerships and even ideas like organized hikes and a community-facing pounds-lost initiative. The goal was to connect VOMD’s marketing with the experience Dr. Li wanted to create for patients—not simply generate more promotional content.
As the practice grew, we also used analytics to help guide decisions. We monitored patient acquisition patterns, calls, appointment clicks, Google Business Profile activity, organic search performance and referral behavior while discussing operational questions such as retention, no-shows, patient communication and capacity. By March, VOMD was already approaching 40 appointments per week and considering additional providers, making marketing increasingly intertwined with broader business planning.
For LovelyPixels, successful consulting didn’t mean making VOMD dependent on us.
It meant helping Lisa and the VOMD team build the confidence, systems and insight to become great marketers for their own practice – while giving them an experienced strategic partner to help determine what should come next.
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Absolutely. For a local medical practice, Google Search and Maps can become important discovery channels. An optimized profile gives prospective patients immediate access to reviews, directions, phone calls, your website and essential practice information.
Ideally, your branding, website, local search presence and initial marketing should begin well before opening day. This gives search engines time to discover your practice and gives prospective patients somewhere to learn about your services before appointments become available.
Start by building the infrastructure: positioning, branding, website, Google Business Profile, local SEO, useful patient-focused content, analytics and conversion tracking. Paid advertising can create immediate visibility while organic search and reputation build over time.
Both have a place. Your website needs to accurately describe your medical services while recognizing that patients may search very differently. For VOMD, for example, consumer interest around “weight loss” terminology helped inform how we structured search strategy around a practice clinically focused on obesity medicine.
Credentials, physician bios, professional photography, detailed service information, educational content, transparent explanations of the patient experience and eventually patient reviews all work together to reduce uncertainty. A new practice may not have years of reputation behind it, so its digital presence has to work harder to establish credibility.
SEO can be particularly valuable because patients often turn to search when they have an immediate healthcare need or curiosity. Ranking for the services and problems patients are actively researching can create a sustainable source of discovery beyond paid advertising. The best approach is a balance of both organic and paid, depending on the needs of the practice.
