If you’re already making marketing efforts for your brand to try to bring in more leads and business, great. And if you’re not, you should be!
Many business owners who put money into marketing channels don’t do a thorough follow up on which ones are working best – and which ones perhaps aren’t working at all. They may notice an overall increase in sales, which is of course a good thing, but there’s not any proof which, if any, of the marketing efforts that those new sales came from.
“If you’ve been throwing money at various marketing avenues, but don’t do thorough followups to see what’s actually working – you’re just another victim of the modern DIY marketing movement which is compounded by waste and a grossly underestimated need to micro-manage spending.”
LovelyPixels offers Marketing Audits, which is your opportunity to learn about how well your various marketing channels are Actually performing.
Don’t worry – it’s not one of those bad audits, so don’t let the term scare you. We’re simply taking a look at all of your existing marketing efforts, gathering as much data as possible, telling you which ones are working and which ones aren’t, and pointing you in the best direction to move forward.
Unless you already have all of the data handy, our Marketing Audit will begin with reaching out to your existing vendors and/or existing marketing company. In order to perform a marketing audit, we’ll need access to your accounts to collect performance data. Sometimes gaining access to your existing accounts can be difficult, for a number of reasons. Some marketing companies don’t allow access to accounts at all – they maintain ownership, for example, of your Google Ads account for the duration of your advertising campaign. A general rule of thumb we’ve seen in the past is that if your marketing company won’t happily give you account access, they’re potentially up to no good. And it can be hard for you to prove it. LovelyPixels will help in any way that we can to gain access to your existing accounts, not just for us to perform your audit, but for you to have transparent access to your data moving forward.
Many West Virginia small businesses have contacted us to run these audits, including one of the Eastern Panhandles major universities!
Don’t worry, there’s no expectation or pressure to move your marketing to LovelyPixels after our audit is complete – we’re just looking to help. We’ve seen so many small businesses get taken advantage of with sub par marketing and advertising campaigns, and it breaks our hearts a little more every time we see a small business struggle with a bloated marketing budget that doesn’t deliver.
If you’re not ready to ask another marketing company to “check up on” what your existing marketing company is up to, or simply can’t afford to do so – the good news is, you can do it yourself. LovelyPixels offers a no-contract, monthly website reporting service that allows you to see the real day-to-day traffic and activity on your website, plus keep track of keyword ranks on Google and Bing, and more. It connects with over 30 of the applications and marketing services you’re already using (like Facebook and Google Ads), and connecting is often as simple as logging in and clicking a button. Learn more about LovelyAnalytics.
LovelyPixels’ team consists of senior talent and collaborative partnerships that are flexible to your individual business goals.
Your customers are either tuning in or tuning out and our only goal is to develop authentic, quality design work that establishes a connection with your audience.
And it all starts with a casual coffee date.
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Marketing Minded Design & Strategy
The professionals at LovelyPixels provide marketing audits for businesses all over the world, but we concentrate primarily on bolstering businesses in Martinsburg, Hagerstown, Winchester, Shepherdstown, Charles Town, Greencastle, Frederick, Berkeley Springs, Harpers Ferry, Morgantown, and all through the State of West Virginia!
