MARKETING SERVICES
for the businesses that fuel main street.
Your business is unique. You do it differently than the competition. So why settle for a cookie-cutter approach to your digital marketing?
We take the time to learn about your business, products, services and competitors; collaborating with you on the best ways to increase revenue, generate new business and convert more leads to customers.
From customer relationship management (CRM) strategy sessions to extensive digital marketing campaigns that all sync with your audience, LovelyPixels will help you build the right resources. We will even setup, manage and train your team.
We’re not into waste.
Every dollar your small business spends needs to go as far as possible. You don’t have the luxury of trying large-scale marketing tests for the heck of it. If you want to spend money on throwing wet spaghetti at a wall to see what sticks, we’re not going to be the right fit for you.
Don’t get me wrong – we love a good marketing experiment. But if you’re ready to try locally-focused marketing tactics structured around a holistic approach that audits your branding, multi-media assets and messaging – then we’re here to help you grow. Strategically.
We intentionally avoid being niche.
And as a result, we bring a diverse perspective and a renewed sense of curiosity to every engagement.
Founded in 2007, LovelyPixels has built itself on a foundation of being intentionally able to serve a wide variety of industries through authentic helpfulness. Our track record spans small businesses, non-profits, mid-market and ecommerce brands alike.
Honor your trade and showcase the meticulous work you do with LovelyPixels’ Jon, MIRM (Master in Residential Marketing). With over 20 years of experience, we build the leads so you can build homes.
FEATURED WORK | Blue Mountain Homes, Pleasants Construction, Pinnacle Builders, Precision Homes, Hobday Custom Homes, Huntlands Landscape Architecture
Steady organic marketing plans or rapid lead generation – our team offers holistic roadmaps for your small business.
FEATURED WORK | Proof on Washington, VanMetre 9, The Haven Smile & Skincare Spa, River Bottom Roasters, Free Range Cafe, Horizon Cinemas, The Martinsburg Hub, Brix 27, Panhandle Dumpsters, Hoffman Meats, Doc’s Tea
Whether you’re a one-man-show just starting out, or you’ve been a steward of your community for decades – our team will help you adapt to the latest technologies and streamline your effectiveness.
FEATURED WORK | Clarksburg Visitors Bureau, Freedom Forever, Mary’s Refuge, CASA of the Eastern Panhandle, The Martinsburg Initiative, Muddy Mamas Mud Run, WordPlay Connects
Local service providers need reputable online presences and systems that are as dependable as they are.
FEATURED WORK | Town of Bath, WV’s Greatest Airshow, Development Authority of Berkeley County, Eastern WV Economic Alliance, Hampshire County Economic Development, South Central Services, Once & Done Waterproofing, Somerset Fire Alarm & Security, Cornerstone Dental
Moving quickly and needing rapid results for your startup budget? Let’s make a cost-effective roadmap with maximum results.
FEATURED WORK | The Martinsburg Hub, Brix 27, Panhandle Dumpsters, Hoffman Meats
Manufacturing
Beyond just looking great, manufacturers also need functional and transparently easy to use solutions.
FEATURED WORK | Packaging Services Industries, Doc’s Tea
Consumers demand a seamless digital experience. Let us help you build something they’ll love.
FEATURED WORK | Dancing Bear Toys & Gifts, Curious Iguana Bookshop, WordPlay
We get it. Modern marketing is growing at a pace that makes our heads spin too. Use our free marketing analysis tool to narrow in on where you’re at now, and what kind of support would be best for your business, organization or startup!
Book a 15 Minute Clarity Call
You’ll be talking directly to the team that actually does the work — not some salesperson or virtual assistant. Â
These clarity calls are perfect for the busy entrepreneur who values their time, just as we value ours so please be mindful of that when answering our qualifying questions.
LovelyPixels’ team consists of senior talent and collaborative partnerships that fine-tune themselves to your business goals.
Your customers are either tuning in or tuning out and our only goal is to develop authentic, quality design work that establishes a connection with your audience.
And it all starts with a casual coffee date.
Marketing is, essentially, the effort you take to promote and sell your company’s products and services. And unfortunately, the biggest mistake small businesses make is putting marketing absolutely last!
When you go to invest in a quality product or service, 99% of the time that process usually starts with research and careful consideration. And that usually means digging around online! Marketing can be seen as the art of influencing that process, in favor of your company. It is an amazingly nebulous and multi-faceted topic, and so while it would be nearly impossible to cover everything here, we’ll go through some of the key parts below.
Marketing can be anything from buying an advertisement in a magazine to being active on social media to get more leads. It is usually broken down into media / medium types, like digital marketing and print marketing.
One of the most important breakdowns of marketing is the difference between active and passive marketing. Active marketing is actively paying to put your company in front of potential buyers, usually on an immediate but temporary basis. In many cases, active marketing is done to generate cold leads. Billboards, television commercials, e-mail blasts and direct mail are all examples of active marketing. Passive marketing is creating something (usually a blog, article, website, etc) that will pop up when someone is in the market for it.
Due to the nature of passive marketing, these potential customers are usually hot / warm leads (because they’ve shown interest in what you are selling). In a perfect world, companies would only need to use passive marketing, but many times companies cannot flourish on passive marketing alone. For this reason, it’s a good idea to get a nice mix / portfolio of the two, with a decided lean toward passive. Due to the fact that passive marketing usually engages warm and hot leads, it is preferred. Many companies will alternatively refer to this difference in active and passive marketing as “outbound” vs. “inbound” marketing, with inbound meaning the leads are coming in (like with SEO), and outbound meaning the marketing efforts are going out (like a billboard).
Our industry is riddled with agencies that promise you the world when it comes to results and performance metrics for less than your monthly water bill. And unless you’re in a super niche market that has next to no competition – the likelihood that they are going to get you the leads your business needs is pretty slim.
We purposefully avoid this churn-and-burn business model of other agencies, by being a partner with you. And like any good partner, that means giving you access to your data on demand!
• Google Analytics
• SEO & Site Performance
• Google Ads
• Social Media
• Competitor Analysis
• Email Marketing
• Call Tracking
• & So Much More!
With LovelyAnalytics, our clients have total control to their marketing performance and are able to see the full spectrum of their marketing ecosystem. It also integrates with over 75 apps you use to manage your communications, social and marketing!
Packaging + Branding
+ Web Design Awards
Packaging + Branding
+ Web Design Awards
Branding + Web Design Awards
Jerry Rouleau Web Design Award
Web Design Awards
At LovelyPixels, we are so proud of the work we do for the non-profits and organizations we collaborate with. As a small business ourselves, our goal is always to elevate the entrepreneur and develop services, resources and tools that help small businesses grow. With us on your side, you’ll have expert branding, digital marketing and web strategists making a ruckus on your behalf.
Marketing Minded Design & Strategy
The professionals at LovelyPixels provide marketing services for businesses all over the world, but we concentrate primarily on bolstering businesses in Martinsburg, Hagerstown, Winchester, Shepherdstown, Charles Town, Greencastle, Frederick, Berkeley Springs, Harpers Ferry, Morgantown, and all through the State of West Virginia!
The way we see it, at least, is that marketing will many times be used to get leads and/or ‘warm’ the leads, and sales is what closes the deal. A great sales team and a great marketing team make one another’s jobs easier, and can truly be a beautiful marriage when everything falls into place. A great website with a clear and compelling message can sell, yes, both directly (via e-commerce) and indirectly (through its message), but many companies don’t sell something that you can simply pick up with your Paypal or Google payment account. They’re selling something that requires more than that. And so – a good website can ‘prime’ them, potentially whetting their appetites to make for a high percentage chance of sale later on.
Let’s take a look at an example. Say, for instance, you wanted to buy an apple for lunch. Somewhere nearby is a company that wants to sell you that apple. You’ve decided in your head that apples are worth one dollar, and that is what you’re willing to pay. A sales person might try to sell you the apple for two dollars, and convince you why it’s worth that. You would potentially decline. A marketer might describe the apple to you as a “crisp, delicious, organic, locally grown apple,” at which point two dollars begins to sound more reasonable. Once you have it in your head that you want one of those “crisp, delicious, organic, locally grown” apples, then a sales person might have no trouble getting you to buy it. The apple was marketed to you.
It also helps to know what type of buyer you’re marketing to. While there are many ways to break this down, one of the simplest is breaking your buyers into toward buyers and away buyers. A toward buyer is a buyer moving toward your product or service, meaning that they’re interested in what you have to offer, and they are primarily motivation is to purchase it. Toward buyers are usually the more relaxed of the two, because they’re not in any hurry to purchase. An away buyer is someone who is moving away from an inferior product or service, and their motivation is primarily to upgrade. Away buyers are usually unhappy with what they have currently, and so are usually more easily influenced by urgency (through their own urgency). It is important to make this distinction as it will help you market more effectively. To use the apple example, an away buyer would be someone who buys apples from your competitor down the street and is tired of getting worms, and a toward buyer is someone who is craving an apple for lunch.
Much of marketing is getting your products and services in front of the right audience. You likely wouldn’t get too far advertising your locally grown apples to people who are interested in fast food. But you stand a pretty good chance of advertising your apples to people who are interested in organic foods. This would be business to consumer (B2C) marketing and sales. You might even try advertising to a local bakery in an attempt to sell a large volume of apples at once, potentially at a discount. This would be business to business (B2B) marketing and sales.
Going into any marketing effort, you’ll want to know what your goals are, and what your budget is. Before even getting started, write down what you hope to achieve with your marketing project. Is it a stronger brand? Is it more recognition? Is it more website traffic? Is it more leads and sales? It’s a good idea to keep good track of any efforts you make so that you can later determine which ones were worth it, and potentially, which ones were not. The experts at LovelyPixels can help your company choose the right marketing efforts, find the right audience, and get your company in front of potential customers.
